KINETIC EMAILS: THE BEST WAY TO ENGAGE YOUR AUDIENCE

Its no news that most programmers now ensure that emails sent to their users from their website are beautifully styled and mobile responsive.

Thats great when comparing present email templates to the past when they only contained text, a few pictures and were’nt responsive on mobile devices.

Today advancements in email campaign are aiming at making email messages more interactive for your subscribers / users.

Kinetic emails use CSS3 and HTML to create interactivity within an email. This trend stems from the fact that users are so comfortable with the UI language of mobile apps and websites, they’re happy to see it in other places, including email.

This new form of email templates include interactive email design elements like GIF, Graphs, Menus, Rotational banners, Scratch, Sliders, Carousels, Search in email, Scratch and flip and hover-over animation that make the emails more engaging. This type of email also provides fall-back functions to ensure that these emails do not perform poorly on email clients who don’t support kinetic content and design.

You can explore the opportunities by trying out your email templates designs and testing css effects for compatibility on email platforms.

This is a really cool way to keep your website users engaged while reading through your mails.

You should take out time to do some research on this disruptive email design. Though more topics will be posted to teach you how you can kick start with kinetic emails.

Always feel free to comment and share your ideas on any topic that is posted on this platform. Thanks.