Digital Marketing vs Traditional Marketing
WHY DIGITAL MARKETING IS BETTER THAN THE USUAL TRADITIONAL/LOCAL MARKETING PLATFORMS
Which strategy for marketing will
provide me with the perfect reach and most quantifiable profit for the income I
spend? That is the question promoters are dealing with each day. Traditional
marketing Vs Digital marketing is still among the real discussions in many
corporates when doing their advertising method! But absolutely, Digital
marketing is getting up its discussion of significance.
provide me with the perfect reach and most quantifiable profit for the income I
spend? That is the question promoters are dealing with each day. Traditional
marketing Vs Digital marketing is still among the real discussions in many
corporates when doing their advertising method! But absolutely, Digital
marketing is getting up its discussion of significance.
I know many of you will be wondering
what really digital marking is.
what really digital marking is.
As defined by Neil Patel, Digital Marketing is any form of marketing
products or services that involves Electronic devices. This context isn’t all that new
but, people often associate it with the internet boom in early 2000 which
is when the internet really became accessible to everyone and that is when digital
marketing became popular. Some people often associate it with Google, but
Google is actually only a portion of what digital marketing is all about.
products or services that involves Electronic devices. This context isn’t all that new
but, people often associate it with the internet boom in early 2000 which
is when the internet really became accessible to everyone and that is when digital
marketing became popular. Some people often associate it with Google, but
Google is actually only a portion of what digital marketing is all about.
Traditional marketing includes business cards, notices, announcements, handouts, business
promotions on TV and radio, print advertisements in daily newspapers and
magazines to publicize an occasion or products.
promotions on TV and radio, print advertisements in daily newspapers and
magazines to publicize an occasion or products.
Even so, as the technology keeps on
advancing, the universe of Digital Marketing propels. Digital marketing
includes websites, social media, and YouTube videos, and so on to publicize
product or services.
advancing, the universe of Digital Marketing propels. Digital marketing
includes websites, social media, and YouTube videos, and so on to publicize
product or services.
Related Post
Comparing Digital And Traditional Marketing in areas of cost, Easy Analysis
Online marketing is somewhat like traditional marketing, as both Digital marketing and traditional
marketing is used for similar objectives those
are to draw in clients and to construct a brand picture.
marketing is used for similar objectives those
are to draw in clients and to construct a brand picture.
So today we will be talking about the three main problems that arise with
traditional marketing techniques that digital marketing solves. We will also
compare these two marketing techniques in areas of cost, ongoing results, easy analytics and tracking as well as some
elements of digital marketing and how to master these elements in order to
borrow the power of digital marketing in promoting your business.
traditional marketing techniques that digital marketing solves. We will also
compare these two marketing techniques in areas of cost, ongoing results, easy analytics and tracking as well as some
elements of digital marketing and how to master these elements in order to
borrow the power of digital marketing in promoting your business.
Some of the problems associated with traditional marketing technique
which digital marketing solves are:
which digital marketing solves are:
·
Difficult targeting: It is actually quite very difficult
to target consumers with traditional marketing techniques. Here you spend a lot
of money placing adverts on huge billboards and it’s a kind of a mass appeal
as you are able to reach a lot of people and get your brand out there and it is
definitely a lot more about brand awareness but the problem is that you are
paying to disseminate your message out there to people who may not even be
interested and will never ever purchase your product. Verses digital marketing
which allows you to be so specific about where your message is going and who is
interested. Hence your message is targeted to only the people who are interested
in what you have to offer and may eventually turn out to become paying customers.
Difficult targeting: It is actually quite very difficult
to target consumers with traditional marketing techniques. Here you spend a lot
of money placing adverts on huge billboards and it’s a kind of a mass appeal
as you are able to reach a lot of people and get your brand out there and it is
definitely a lot more about brand awareness but the problem is that you are
paying to disseminate your message out there to people who may not even be
interested and will never ever purchase your product. Verses digital marketing
which allows you to be so specific about where your message is going and who is
interested. Hence your message is targeted to only the people who are interested
in what you have to offer and may eventually turn out to become paying customers.
·
Limited life span: Traditional marketing technique has
an extremely limited life span. Think about putting out something on a
newspaper or having someone write an article about you or your business in a
weekly magazine. It’s so awesome but the problem is if somebody wants to look
you up a year down the line for them to find an exact issue, page or exact ad your
product or services is featured on it becomes an absolute hassle unlike the
digital marketing, if your contents are out there online, everyone can just
type into Google other search engines and find you so easily.
Limited life span: Traditional marketing technique has
an extremely limited life span. Think about putting out something on a
newspaper or having someone write an article about you or your business in a
weekly magazine. It’s so awesome but the problem is if somebody wants to look
you up a year down the line for them to find an exact issue, page or exact ad your
product or services is featured on it becomes an absolute hassle unlike the
digital marketing, if your contents are out there online, everyone can just
type into Google other search engines and find you so easily.
·
Hard to measure success: Another biggest issue with the traditional marketing technique is that there is no great way to know what
actually is working. So if a company like Coca-Cola has billboard ads and has
TV ads and has magazine/newspaper articles and eventually people see all these
things and probably a turn up in the business. Unless they serve every single the person that purchases a coke product a feedback form asking questions like where
did you hear about us, then they have no way of knowing what is actually
working and what is not. But with digital marketing is really easy to see
because it is all transparent online and you can exactly see what is converting
and what isn’t and you are able to put your money on what is working then turn
off or eliminate stuff that is really not working for you in order to grow
your business.
Hard to measure success: Another biggest issue with the traditional marketing technique is that there is no great way to know what
actually is working. So if a company like Coca-Cola has billboard ads and has
TV ads and has magazine/newspaper articles and eventually people see all these
things and probably a turn up in the business. Unless they serve every single the person that purchases a coke product a feedback form asking questions like where
did you hear about us, then they have no way of knowing what is actually
working and what is not. But with digital marketing is really easy to see
because it is all transparent online and you can exactly see what is converting
and what isn’t and you are able to put your money on what is working then turn
off or eliminate stuff that is really not working for you in order to grow
your business.
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